Regarding performance, ffmpeg is ffmpeg - the big workload encoding video involves reading & decoding the source video, then encoding it, which is ffmpeg's job. The only other installation related note is that the downloaded setup file is left in the User Temp folder, in case you want to grab & save it. The auto updater is also set to start with Windows, though that may or may not be because I checked that box. I checked the box to help improve the software, and then regretted it - I was expecting maybe to send some telemetry data back on the installation, so was surprised when I got a new service added that auto starts with Windows. the relatively few QT cache entries common with video converters out of China. RE: installation, the biggest difference I saw was the Freemake Video Converter added 3770 new registry entries, vs.
NET code rather than the usual QT org/wiki/Qt_(software) ]. In a nutshell the Freemake Video Converter is the usual ffmpeg-based converter, written by coders in England rather than China, and using their own. So I took a quick look at the Freemake Video Converter & its Super Speed Pack out of curiosity, monitoring install in a win7 32 bit VM as usual.